Ok. This was bound to happen.
And perhaps I'm just a little pissed I didn't think of the idea myself, but a Water Bar in upscale Chappaqua, NY (where the Clintons live) where you can buy different types of artisan water. Think: a bunch of different marketers each producing different looking Gucci bottles, highly sexy label designs, spun copy lines, and over inflated price tags! (one of the most popular is the $30 version for less than a litre).
Check out the story here on a local NY TV affiliate. (Sorry there's an embedded ad at the front of the clip).
Watch out for the best line - where the owner says she "pairs her different waters with her food". Pu-lease.
Will someone back home please go down to the Rakaia, bottle some water and ship it over here... NOW!
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