Only in France

While doing some research for a new promotional campaign we're working on at the office I came across a great French campaign for condoms.

For those of you in the ad industry, it's part of the growing trend towards using avatars, not actors, in campaigns. While it's only just starting to hit the TV screens here in the US, they are everyone in the digital world.

With Europeans accounting for more of the population on worlds like Second Life it's not surprising the French chose digital actors - not to mention that a condom on an avatar is probably a little easier to get approved by the censors than the real thing!..