Happy Girl

Found a bar in Milwaukee called The Sin Bin. Can't believe it....and it's only five minutes from the office! They sponsor one of the local club rugby teams, and must be owned by a colonial for sure with that name.

They're showing all the major World Cup games on tape delay so I will be camping out there in October. YAY!

As I type Reggie Bush from the New Orleans Saints just got a touch down in the season opener of the NFL against the Superbowl title holders, the Indianapolis Colts...go Saints! GO ABS!!!!!!

Girls - grab your do-rag, guys - get revved!

The annual Milwaukee Rally was held this past weekend which culminated in a Saturday night festival in one of the better known street of bars in Downtown, aptly named Water Street - should be renamed Yeah Right Street (Kiwi readers will get the joke).

A rally in these parts of the world means two words - Harley Davidson. And man, they were out in force.

I've quickly become introduced to the world of HD through a project we are working on at work as our client Miller will be a partner in their 105th anniversary celebrations which are planned for 2008. The festivities, and we may have to move out of town when they're on!, include 25 and travel cross-country back home, to the birthplace of Harley, good 'ol Milwaukeeeeeee.

We headed down to check out the bikes, bikers and biker chicks early on in the evening before it got, lets say, a little messy. The pictures tell a thousand words...

Yes, that's for real - not a costume rented specially for the night!

Rows of bikes lined every street within a 3 block radius

From a marketer's viewpoint the event was fantastic. Robbie, niece Maria, and I - plus a handful of other gawkers - were the only people not wearing branded merchandise and the more pins and badges from other events/festivals/rallys/cities you had on your vest the better. Talk about brand loyalty. These guys are a marketer's dream. You just have to learn to speak their language...(As seen on the back bumper of one bike)

I'm having a hard time with the translation from Louis Vuitton-speak, but the Miller Lite's helping....plus I did spot plenty of leather detailing. Maybe Marc Jacobs could learn a thing or two.It might be hard to imagine for those not familiar with the US Harley culture, but although they might look like "bikers" we only saw maybe 3-4 who were wearing true gang patches. The rest are all, mainly 50-60 something enthusiasts...riding into their retirement sunset on the back of their hog. More trustworthy than their woman, their Harley is certainly, in almost EVERY case, a lot hotter.

This country's great.