Just managed to catch another round of the synchrinised diving. It was the springboard today, and the British pair, Nicholas Robinson-Baker and Benjamin Swain, were doing their stuff. Their achievement was, it must be said, in reaching the final. Theirs is a sport not without beauty, but it always seems to have a homoerotic whiff about it as well. It all looks like a wonderfully elegant gay suicide pact
Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
Wednesday, August 13, 2008
Tuesday, March 20, 2007
Chat with me...via Meebo!
Have just uploaded a new widget to play with called Meebo - see the box to the right of here...It shows when I'm online so you can instantly instant message me without needing any other IM program or connection - simply start typing - but tell me who you are first, just so that I know...your name doesn't show up if you're not an IM buddy (those who are will know what I mean)...Chances are I won't reply if you sound creepy...be warned! If I get too many freaks I'll remove it, but in the meantime, and while I have no job!, chat away.....
Monday, March 12, 2007
Ikea TVC
Those of you who are regularly viewers may remember our trials and tribulations with shopping at Ikea in the early days of our move. I was sent the link to this TVC today which reminded me a) it's lucky we don't have a kid and b) we've been to Ikea so have lots of pretty storage boxes...
Thursday, February 1, 2007
An Interesting PR/Marketing News Morning..
A quick post regarding a few spots in the US news this morning that will be fueling the marketing/PR blogs for the next little while...
Boston shuts down
Boston came to a grinding halt yesterday after a guerrilla marketing prank went wrong.
In a classic case of a publicists' nightmare, officials found electronic blinking signs throughout the city prompting the closing of a highway and the deployment of bomb squads.
Update: 5:30pm Some of the signs are already on ebay - going for $US450+!
When being clean isn't a good thing
Democratic candidate Senator Joe Biden spent the day in the news yesterday. In the morning he launched his Presidential campaign. In a later interview he described fellow nominee Barack Obama as an African-American who is "clean and articulate".
Since then it's been all over the media with the commentators calling it a "racially insensitive" slur. Jay Leno joked last night on the Tonight Show that Biden has the record for the shortest Presidential campaign ever - 7 hours. Apparently it was all over.
What do you think? Hyped over-reaction?
One of the key tickets Obama is running on is that of ethics. Legislation that he introduced recently for debate is the Clean Up Act - aiming to increase the transparency in government and decreasing the influnce of lobbyists in the legislative process.
Trouble is Biden can't overly defend himself even if he was trying to imply that perhaps Obama was a cleaner politician than most...he'd be doing more to promote Obama's image than he already was!
Wanna be Biden's media advisor, or Obama's?!
UGM
Have you heard about user generated marketing - the new buzz in marketing (of course, it already has it's own acronym!). The most expensive real estate in TV adland is the Superbowl, and this Sunday the odds are that the hottest new commercials (there's always a buzz to see how good the creative executions are that the Madison Ave ad shops put forward at a airtime cost of close to US$2.5million for a 30-second spot) will have been created for very little cost by members of the public.
It's all part of the You Tube phenomenon - people becoming their own creative video producers, and viewers getting more and more accustomed to watching less than perfect production quality video. It's all about the creative - not the production.
Doritos, GM, and even the NFL itself, have all run campaigns encouraging consumers to send in submissions for potential commercials to be run during the event. Customers should know better than anyone how they want to see their brand represented, right?...Check out the links for some examples of how the promotions worked and the results.
For $2.5m they'd better work!
Boston shuts down
Boston came to a grinding halt yesterday after a guerrilla marketing prank went wrong.
In a classic case of a publicists' nightmare, officials found electronic blinking signs throughout the city prompting the closing of a highway and the deployment of bomb squads.
The 38 1-foot high signs looked like a circuit board with protruding wires and batteries and featured a cartoon character giving passersby the finger. They were part of a promotion for the Cartoon Network TV show "Aqua Teen Hunger Force," a surreal series about a talking milkshake, a box of fries and a meatball.
The devices had been in place for two to three weeks in 10 cities. The marketing company that placed the signs, Interference Inc., was ordered to remove them immediately. From the ABC story: "...Messages seeking additional comment from the Atlanta-based Cartoon Network were left with several publicists. "
Guess that stunt just made itself to the pages of marketing textbooks of the future...I know what Jill Beasley would have to say!Update: 5:30pm Some of the signs are already on ebay - going for $US450+!
When being clean isn't a good thing
Democratic candidate Senator Joe Biden spent the day in the news yesterday. In the morning he launched his Presidential campaign. In a later interview he described fellow nominee Barack Obama as an African-American who is "clean and articulate".
Since then it's been all over the media with the commentators calling it a "racially insensitive" slur. Jay Leno joked last night on the Tonight Show that Biden has the record for the shortest Presidential campaign ever - 7 hours. Apparently it was all over.
What do you think? Hyped over-reaction?
One of the key tickets Obama is running on is that of ethics. Legislation that he introduced recently for debate is the Clean Up Act - aiming to increase the transparency in government and decreasing the influnce of lobbyists in the legislative process.
Trouble is Biden can't overly defend himself even if he was trying to imply that perhaps Obama was a cleaner politician than most...he'd be doing more to promote Obama's image than he already was!
Wanna be Biden's media advisor, or Obama's?!
UGM
Have you heard about user generated marketing - the new buzz in marketing (of course, it already has it's own acronym!). The most expensive real estate in TV adland is the Superbowl, and this Sunday the odds are that the hottest new commercials (there's always a buzz to see how good the creative executions are that the Madison Ave ad shops put forward at a airtime cost of close to US$2.5million for a 30-second spot) will have been created for very little cost by members of the public.
It's all part of the You Tube phenomenon - people becoming their own creative video producers, and viewers getting more and more accustomed to watching less than perfect production quality video. It's all about the creative - not the production.
Doritos, GM, and even the NFL itself, have all run campaigns encouraging consumers to send in submissions for potential commercials to be run during the event. Customers should know better than anyone how they want to see their brand represented, right?...Check out the links for some examples of how the promotions worked and the results.
For $2.5m they'd better work!
Monday, January 29, 2007
Great TVC
Just seen a great new TV commercial for Californian cheese - on Milwaukee tv (the unofficial home of American cheese - they don't call them "Cheeseheads" for nothing).
It's the latest in a long series of commercials produced by the California Milk Advisory Board. Click on the link to view them for yourself. Click on "HAPPY COWS" then "HAPPY COWS TV". Check out the bloopers as well...
Click on the one called "Blizzard" - far left of second row...
Stick it to 'em California! (Particularly appropriate given that it's snowing outside!)
Monday, January 1, 2007
Are you In or are you Out - Welcome 2007!
Some highlights from today's Milwaukee Journal Sentinel's picks of the Ins and Outs for 2007:
Out: Metrosexual (urban man who spends a lot of time and money on his appearance)
In: Übersexual (confident man who enjoys the finer things in life)
Out: Helicopter parents (hover over their kids)
In: Peerents (treat their kids like peers)
Out: Splitting the bill
In: The woman pays
Out: "We belong together"
In: "You must not know about me"
Out: Trans fats
In: "Ethical" eating (Chicago banned foie gras from restaurants in April 2006!)
Out: Over-oaked Chardonnay
In: "Liquid cuisine" (cocktails loaded with juices, spices, herbs and assorted "nibbles")
Out: Flashing photographers as you exit a vehicle
In: Wearing underpants
(ed: Out: Enough already!)
Out: Squeaky clean beauty queens
In: Coke-snorting, girls-gone-wild pageant royalty
Out: Skinny runway models
In: BMIs over 18
Out: Blogging
In: Tubing
Out: Bling
In: Ice
Out: Pet "owners"
In: Pet "guardians"
Out: Metrosexual (urban man who spends a lot of time and money on his appearance)
In: Übersexual (confident man who enjoys the finer things in life)
Out: Helicopter parents (hover over their kids)
In: Peerents (treat their kids like peers)
Out: Splitting the bill
In: The woman pays
Out: "We belong together"
In: "You must not know about me"
Out: Trans fats
In: "Ethical" eating (Chicago banned foie gras from restaurants in April 2006!)
Out: Over-oaked Chardonnay
In: "Liquid cuisine" (cocktails loaded with juices, spices, herbs and assorted "nibbles")
Out: Flashing photographers as you exit a vehicle
In: Wearing underpants
(ed: Out: Enough already!)
Out: Squeaky clean beauty queens
In: Coke-snorting, girls-gone-wild pageant royalty
Out: Skinny runway models
In: BMIs over 18
Out: Blogging
In: Tubing
Out: Bling
In: Ice
Out: Pet "owners"
In: Pet "guardians"
Tuesday, December 19, 2006
The Sunday Paper
The local paper, the Milwaukee Journal Sentinel costs .50c each day but Sunday. On Sunday you have to fork out $1.75 (that's a lot of quarters). Here's what you get.
On the left is the paper: 14 sections - a total of 116 pages - with two-thirds of the sections being only 6 pages (that's not a section, it's a long story...).
On the right are the supplements - 27 separate advertising brochures/catalogues/weekly special foldouts that bring it up to a wooping 2 1/2 inches in thickness. Now I know it's the weekend before Christmas, but still....
So we're paying (paying more!) to read advertising. And, presumably because there are concerns about recycling, they ask you at the grocery if you want paper or plastic...
I want my money back (and a job in advertising).
On the left is the paper: 14 sections - a total of 116 pages - with two-thirds of the sections being only 6 pages (that's not a section, it's a long story...).
On the right are the supplements - 27 separate advertising brochures/catalogues/weekly special foldouts that bring it up to a wooping 2 1/2 inches in thickness. Now I know it's the weekend before Christmas, but still....
So we're paying (paying more!) to read advertising. And, presumably because there are concerns about recycling, they ask you at the grocery if you want paper or plastic...
I want my money back (and a job in advertising).
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