Tuesday, December 19, 2006

The Sunday Paper

The local paper, the Milwaukee Journal Sentinel costs .50c each day but Sunday. On Sunday you have to fork out $1.75 (that's a lot of quarters). Here's what you get.



On the left is the paper: 14 sections - a total of 116 pages - with two-thirds of the sections being only 6 pages (that's not a section, it's a long story...).

On the right are the supplements - 27 separate advertising brochures/catalogues/weekly special foldouts that bring it up to a wooping 2 1/2 inches in thickness. Now I know it's the weekend before Christmas, but still....

So we're paying (paying more!) to read advertising. And, presumably because there are concerns about recycling, they ask you at the grocery if you want paper or plastic...

I want my money back (and a job in advertising).

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